The role of Instagram followers in the art industry has been discussed on various occasions. It has been suggested that, if you have a large number of Instagram followers, your work is more likely to be seen than work by artists with smaller followings. This study sought to verify if there is any truth to this claim by examining the relationship between follower count and market value for a group of artworks. For authentic and affordable Instagram followers, you can find the best site to buy instagram followers.
What is the role of Instagram followers in the art industry?
The role of Instagram followers in the art industry has been discussed on various occasions. It has been suggested that, if you have a large number of Instagram followers, your work is more likely to be seen than work by artists with smaller followings. This study sought to verify if there is any truth to this claim by examining the relationship between follower count and market value for a group of artworks.
It was discovered that the market value of a piece of art is inversely proportional to the number of followers it has on Instagram. Artworks with thousands of followers were found to be worth exponentially less than artworks with just a handful of followers.
This could mean that those who buy, barter or commission art are drawn to pieces with smaller followings. It may also mean that they want their purchase to be seen by as few people as possible.
Artworks with as few as ten followers were not included in this study, because this number was marked as low by most of the artists involved. In some cases, the only way to obtain ten followers would be to scam them.
It is also important to note that this study examined the quality of an artist’s work and not their gender or ethnicity.
Artists who sold well in the market
The role of Instagram followers in determining market value was examined using an online database called Artnet. This database monitors regularly changing values for thousands of artworks from around the world and allows users to run searches on specific pieces.
The first artist studied in this experiment was a female artist whose work was showcased on the website of an art dealer based in New York City. It was discovered that this work, which sold for $10,000 at auction, had sold more than once on the market, bringing in a total of $114,500 from three separate sales.
The second artist studied was currently ranked as one of the top-100 artists on Instagram. Using information about this artist gleaned from previous studies and online forums, it was discovered that their first piece sold for $300 at auction but has since been re-sold for $185 million.