At the core of our business is an extensive sales function combining unrivalled channel expertise, category knowledge and excellent relationships with buyers across industry multiples, wholesalers and cash & carries, forecourts, on-trade, communication giants and foodservice outlets. When you combine our sales skills with our shopper insights and category analysis, it makes for a powerful combination.
We achieve brand owner objectives through:
- Creating brand distribution, compliance and visibility at point of purchase
- Account planning and forecasting
- Promotion plan, creation, execution and control
- Commercial negotiation
- Customer channel expertise and category management
Often category innovation can be inspired by successes in other non-related categories and with our continual presence operating in a portfolio of categories covering alcohol, soft drinks, grocery, confectionery, healthcare and household, its no wonder key buyers look to us to for advice, insight and guidance on category management and strategy – bringing a wealth of knowledge to buyers and brand owners with our cross-category expertise.
It’s also our dedicated shopper insights that help us to deliver innovative sales strategies that match consumer behaviour and it’s with this in mind that we’ve invested heavily in supporting brands with online retailer management, given the growth in this area in recent years.
In addition we have expertise in developing and implementing outlet coverage plans both strategic and tactical within Retail, ICC, On Trade and Foodservice. Operating in this broad mix of channels and categories gives us an opportunity to really help brands grow to their full potential.