Full Social Media Service
Creating cut-through in grocery retail – in what is becoming an increasingly competitive marketplace – requires a detailed understanding of shopper needs and behaviours. What’s fundamental though is not just having the insight, but having the skill to translate the implication of that data to develop effective commercial plans for brand owners.
The fast evolution of social networking has revolutionised the way we communicate online, both as individuals and as businesses, and has added
a new dimension to your possibilities for effective, low-cost marketing.
However, it isn’t every kind of business that can benefit from all the social media options available.
Running a blog in tandem with a Twitter feed. Maintaining a Facebook page and your LinkedIn profile. Updating Digg, Stumbleupon and Reddit. Then there’s Flickr. Pinterest… and, clearly, a point is soon reached where your time might be better spent attending to your core business.
Before dipping your toe in the water of social media marketing, it pays first to be aware of the way the media function and their various codes of etiquette – for example, when to retweet or Direct Message, who to follow and what not to like.
Allow us to explain the features and potential benefits these sites may hold for you – and together we can formulate an optimal strategy taking into account the suitability of your potential content, your available time, budget and opportunity costs.